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Tag Archives: Zynga
Analysts Pessimistic About Zynga’s Growth Potential Ahead of IPO
Perhaps the most well-known social gaming company is getting ready to launch its initial public offering (IPO) later this week and analysts are already tamping down expectations. Forbes reports that predictions of the Farmville parent company will “slow to … Continue reading
Posted in Multi-user Online Environments, Virtual Currency, Virtual Items / Virtual Goods
Tagged Castleville, Cityville, Farmville, IPO, Petville, Poker, Zynga
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Feeding Virtual Horses Sparks an IP Battle in Second Life
I’m not sure how I missed this story when it first emerged last winter. A company that designs and sells virtual animals in Second Life is suing a competing animal maker over the IP behind the way the companies make … Continue reading
Posted in Legal Developments, Litigation, Multi-user Online Environments, Virtual Currency, Virtual Items / Virtual Goods, Virtual Stuff..., Virtual Worlds
Tagged Amaretto, Blizzard, CDA § 230, Diablo III, DMCA, economics, Farmville, irreparable harm, Justin Scheck, Ozimals, Second Life, virtual currency, virtual horses, virtual pets, virtual rabbits, virtual worlds, Wall Street Journal, World of Warcraft, Zynga
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Last Minute Gift Ideas: Facebook Is Now Selling Gift Cards
Just a quick link to share this timely article in case you’re out of ideas for your 8-year-old niece or nephew. You can buy Facebook Credits at your nearest Target store. This story from Variety discusses the new giftcards and … Continue reading
Facebook Credits: A Faster Way to Spend Your Whole Paycheck in Farmville
Facebook Credits are a great way to get people to spend more money on social games, but it’s not a virtual currency. Continue reading
Posted in Social Networks, Virtual Currency, Virtual Items / Virtual Goods
Tagged Apple, Apple App Store, black market, China, credits, Dollars, economics, Facebook, Facebook Credits, Farmville, gray market, Greenbacks, Linden $, New York Times, NYTimes, PayPal, Second Life, social games, social networks, tokens, virtual currency, Yuan, Zynga
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More Stories About Virtual Items and the People Who Buy Them
Sales of virtual goods continue to grab headlines, but there’s nothing really new going on. People have always spent large sums of money on things of nominal value as long as there’s a big enough group of people who think they have value. Continue reading
Posted in Social Networks, Virtual Currency, Virtual Items / Virtual Goods, Virtual Worlds
Tagged baseball cards, Beanie Babies, CNET, economic inefficiency, EVE Online, Everquest, Facebook, Farmville, free-to-play, Linden Labs, Magic Cards, NPR, Project Entropia, retail, Second Life, social games, Super Target, Target, Twitter, virtual assets, virtual goods, virtual items, virtual worlds, Zynga
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More Signs That Virtual Items Will Play a Big Role in Future Virtual Economies
Update: I just came across this chart from VentureBeat, which uses data from a survey released in July by virtual goods items company PlaySpan and market researcher VGMarket. Information is power, and between these reports and the Viximo report, there’s no … Continue reading
Posted in Contracts and Agreements, Virtual Currency, Virtual Items / Virtual Goods, Virtual Worlds
Tagged branded virtual goods, Cascadian Farms, double rainbow, Facebook, Farmville, FrontierVille, organic blueberries, Playspan, social games, social gaming, social media, social networks, UCC, VentureBeat, VGMarket, virtual goods, Virtual Greats, virtual worlds, Viximo, Zynga
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Update: Google invests $100M in Zynga, Preparing for new game platform?
Google invested $100-200 million in social gaming company. What does it mean for the future of gaming? Continue reading
FarmVille Gets Un-Virtual with Real World Cross-Promotions
Virtual farming craze leads to real food products available in your local 7-11 convenience store. Continue reading
Posted in Social Networks, Virtual Items / Virtual Goods, Virtual Worlds
Tagged 7-11, Farmville, Mafia Wars, Pokemon, Super Target, Target, virtual currency, virtual worlds, Webkinz, Zynga
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